How We Pioneered Club Street Interviews in Amsterdam
We pioneered the street interview trend in Amsterdam clubs—100M+ views later, the rest followed.
Social Growth for the #1 Club in Amsterdam
2 Years Into Our Partnership. Here’s What We Achieved Together!
Client
Escape Amsterdam
Services
Full Service Marketing
Timeline
2023
2025
Platforms
Escape Amsterdam
Increased awareness
+300M Views
Ticket sales
+
Project Overview
Escape Amsterdam is the biggest nightclub in the Netherlands and already the go-to nightlife destination for tourists visiting Amsterdam. With a mission to strengthen ticket sales, elevate branding, and maintain its leadership among international visitors, Escape partnered with our agency over two years ago for full-scale marketing and social media management.
Project Execution
We’ve managed Escape’s presence across TikTok, Instagram, Facebook, and Meta Ads—executing daily content strategies and high-performing campaigns. Our work extended beyond digital, including billboard activations and airport campaigns at Schiphol to directly engage tourists upon arrival in Amsterdam.
Our in-house videographers and photographers are sent to Escape on a weekly basis to capture high-quality content of the events, crowd energy, artists, and nightlife experience—ensuring a consistent stream of fresh visuals across platforms.
Escape’s events consistently feature world-renowned DJs including Martin Garrix, Nicky Romero, Afrojack, Lucas & Steve, Quintino and many others. Our team handled the digital promotion and visual content around these high-impact moments, with particularly successful activations around Amsterdam Dance Event (ADE) for two consecutive years.
Project results
- TikTok grew from 0 to 18,000+ followers, 1.8M likes, and over 150 million views, making Escape the most active and followed nightclub on the platform worldwide.
- Instagram nearly doubled, from 18K to 37K followers, with over 100 million views and a consistent stream of viral videos.
- Escape has grown significantly in popularity among tourists and locals alike and solidified its position as the top nightlife venue in the country.
- Our customer service through social channels handles 40+ daily inquiries, enhancing brand trust and converting interest into foot traffic and ticket sales.
Today, Escape Amsterdam stands as the most digitally forward club in the global nightlife scene—due in part to our targeted marketing, consistent execution, and focus on visibility where it matters most.
