Strategy
First the plan, then the content. Goals, audience, formats and the one number we steer on, measured from day one.
Services
Everything that gets people through the door.
One partnership, one team, one plan. It starts with strategy, and from day one content, social, ads and search work together. That's where the growth comes from.
What we do
The base
Where every partnership starts.
Your team
A fixed team in your WhatsApp from day one: your social media manager, our creative director and our growth lead. Once a month we sit down on location with the numbers.
The engine
Where most of the work happens.
Content creation
Video first, shot on location by our own team. Reels, TikToks and photos in formats people recognize, made for how each platform works.
Social media management
We run your channels: planning, posting, captions, community and DMs. In your voice, not ours.
The accelerators
Planned in from day one, so everything works together.
Paid advertising
Meta, TikTok, Google and LinkedIn campaigns aimed at bookings, tickets and sign-ups. Your ad budget is kept separate, and you see where every euro went.
Search & AI visibility
Be the place people find when they look for somewhere to go. Your Google profile, Maps, reviews and the answers AI gives, kept up to date.
Creators & digital PR
Creators and influencers who put your brand in front of new people, selected and briefed by us. Plus the PR around an opening or a launch.
Email & guest lists
Newsletters and guest lists that bring people back. Sign-ups, emails before and after a visit, and one or two campaigns a month.
Peak moments
For ADE, the holidays or an opening: an extra sprint on top of your plan, with its own goal and budget agreed upfront. For brands we already work with.
How we work together
A message away every day. Around the table every month.
The monthly review is where we show the numbers. It's not the only time you hear from us.
Day one.
We start on location: access, where you stand today, and the one number we'll steer on. From then on, everything is measured.
Every day.
Your own WhatsApp group with your social media manager, our creative director and our growth lead. You hear back the same day.
Every week.
New content made and posted, with you in the loop. We bring up the next season before you have to think of it.
Every month.
We sit down with you on location: what it brought in, what didn't work, and what we change next.
Every year.
We look back together and plan the year ahead. If it's no longer the right fit, we say so.
FAQ
What owners ask us.
No. We work as a growth partner for years, not as a supplier for one campaign. If a one-off project is what you need, we're happy to point you to someone who does it well.
Yes, if you want the whole picture: we run your social media, make the content and handle the strategy behind it, as one team. We don't make loose posts without a plan.
For years, ideally. We start with a plan for the first year and build from there. Our first client has been with us since 2023.
Your own social media manager, our creative director and our growth lead, all in one WhatsApp group with you. The content is made by our own team in Amsterdam.
Whenever you need us, and you hear back the same day. Once a month we sit down with you on location to go through the numbers.
It depends on what your brand needs. You'll hear it in the first conversation, with the plan next to it. Your ad budget is always separate from our fee.
Yes, for research and speed. A person edits everything that goes out, and the content itself is made by people, on location.
Yes. We're based in Amsterdam and work with brands across the Netherlands and abroad, in English or Dutch.
Brands where people come together: restaurants, bars, clubs, venues, events and schools. Clients include Escape Amsterdam, 't Pareltje, 't Lammetje, Broodje Popov and EuroCollege.
Is this you?
Not for every brand. On purpose.
We work with a small group of brands, for years. So we choose carefully, and so should you.
A good fit
- You're a brand where people come together: a restaurant, bar, club, venue, event or school.
- You want one team for strategy, content, ads and search.
- You think in years, not in campaigns.
- You want to see what it brings in, and you'll help us measure it.
- You have a clear concept, open or about to open.
- You're happy to let us take the lead.
Not a fit
- You need a one-off video, shoot or campaign.
- You want posts without a plan behind them.
- You're looking for the cheapest option.
- You want a quick fix instead of steady growth.
- You sell only online, with no place where people meet.