Hospitality — client since 2025
Good Chefs
Good Chefs places freelance chefs and cooks weddings, events and private dinners. It sells to three audiences at once: restaurants short a chef, couples planning a wedding, and chefs choosing where to work. When we started in May 2025 there was nothing to show any of them.
What we handle for Good Chefs
Content from Zero
Three Audiences, One Brand
Meta Advertising
On Location, Wherever the Work Is
About the client
Good Chefs was founded by Erik Hilgers and Stan Burgman, two freelance chefs who still cook themselves. It has grown into a staffing company with more than 250 active chefs across the Netherlands, running full culinary productions alongside the placement work: weddings, corporate events and high-end catering, at home and abroad. It also runs a mise-en-place kitchen and helps launch hospitality concepts.
The collaboration
We started in May 2025 with nothing to work from. Rather than stage anything, we built the library by following the work: a corporate event for more than four hundred guests, catering for Dept Agency, a kitchen takeover at Dame aan de Kade, and a full week in Saint-Tropez cooking a wedding from the first morning to the last toast. That material feeds all three channels. Instagram carries the events and the private side, LinkedIn speaks to the chefs, and Meta campaigns go out to hospitality owners who are short a chef. Good Chefs does not publish its figures. What it publishes is the work, and the enquiries followed: events booked, and new venues getting in touch.
What the client says
“The people who call us now have already seen the work. That is the whole difference”
Erik Hilgers, Co-founder
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