
Lifestyle — client since 2026
JFK has been writing for great men for twenty years and photographs its own stories every week. For its twentieth birthday it handed the camera to someone else. Two of us covered the night: one photographer, one videographer, in a car showroom on the Rokin.

What we handle for JFK
Content we made





About the client
JFK is a Dutch men's magazine, in print and online, covering watches, cars, style and culture. It turned twenty in 2026 and marked it with an anniversary issue built around JFK's 20 To Watch: twenty men it expects to matter over the next twenty years. The party was held in the ZEEKR showroom at Rokin 164, the old Vroom & Dreesman building, with glass facades on the Rokin and the Kalverstraat.
The collaboration
Two people covered the entire evening: one photographer, one videographer. A showroom is a difficult room to shoot. Glass on two sides, lighting designed to make cars look good rather than faces, and a floor taken up by the cars themselves. We shot the room, the guests and the award, and delivered a finished selection of more than a hundred photographs and one aftermovie, which JFK ran across its own channels.
What the client says
“Quote to be added”
Jeroen Jansen
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