Hospitality — CLIENT SINCE 2026
Broodje Popov
We support Broodje Popov with social media, content, creator collaborations, LinkedIn and Google Ads, helping the 50-year-old Amsterdam sandwich shop stay true to its roots while reaching a broader modern audience.
About the client
Broodje Popov is a third-generation Amsterdam sandwich shop located on the Van Woustraat in De Pijp. Founded in 1974, the family business is now led by brothers Max and Koen, who continue the legacy with generously filled sandwiches, breakfast, coffee, smoothies and catering. Known for its direct tone of voice, recognisable “Wat jij wil gab” attitude and standout menu items like the Philly Cheese Steak, Popov combines Amsterdam heritage with a modern lunch experience.
What we do for them
An always-on marketing engine.
Social Media Management
We manage Broodje Popov’s Instagram, Facebook and TikTok presence with a consistent weekly content rhythm across Reels, posts, stories and short-form video.
Content Production
We create recurring photo and video content built around Popov’s sandwiches, team, tone of voice, catering offer and recognisable Amsterdam lunch experience.
Creator Collaborations
We activate UGC and creator content to generate authentic visibility around the food, location and brand experience.
Google Ads
We run Google Search and Performance Max campaigns to increase visibility among relevant audiences and drive measurable actions.
Conversion & Store Visit Tracking
We track key performance actions including catering requests, online orders and store visits, making the impact of marketing more measurable.
The collaboration
Our collaboration started on 18 January 2026. SOV was brought in to increase the quality, consistency and reach of Broodje Popov’s marketing while adding more structure to its online presence. We manage social media across Instagram, Facebook and TikTok, create recurring content, activate creator collaborations, support organic LinkedIn visibility and run Google Ads campaigns focused on store visits, online orders and catering requests.
Performance results
The numbers that matter.
Broodje Popov is currently entering a new phase of growth. Because our collaboration started recently and several strategic developments are still to be announced, we are not sharing performance results yet. Our current focus is on building a stronger content structure, improving consistency across channels and setting up measurable performance marketing around store visits, online orders and catering requests.
Performance results
Store visit tracking
Online order growth
Catering request growth
Organic social reach
Paid media results
What the client says
“SOV helps us bring more structure, quality and consistency to our marketing while staying true to what Broodje Popov has always been.”
Broodje Popov, Owner
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