Hospitality, client since 2026
Broodje Popov
Broodje Popov has made sandwiches on the Van Woustraat since 1974. Brothers Max and Koen run it now, as the third generation. Since January 2026 we handle social, content, creators, LinkedIn and Google Ads, with one rule: it has to sound like Popov, not like an agency.
About the client
Broodje Popov is a third-generation Amsterdam sandwich shop located on the Van Woustraat in De Pijp. Founded in 1974, the family business is now led by brothers Max and Koen, who continue the legacy with generously filled sandwiches, breakfast, coffee, smoothies and catering. Known for its direct tone of voice, recognizable “Wat jij wil gab” attitude and standout menu items like the Philly Cheese Steak, Popov combines Amsterdam heritage with a modern lunch experience.
The collaboration
Our collaboration started on 18 January 2026. SOV was brought in to increase the quality, consistency and reach of Broodje Popov’s marketing while adding more structure to its online presence. We manage social media across Instagram, Facebook and TikTok, create recurring content, activate creator collaborations, support organic LinkedIn visibility and run Google Ads campaigns focused on store visits, online orders and catering requests.
What we handle for Broodje Popov
Social Media Management
Content Production
Creator Collaborations
Google Ads
Conversion & Store Visit Tracking
Results
The numbers, counted.
Broodje Popov is currently entering a new phase of growth. Because our collaboration started recently and several strategic developments are still to be announced, we are not sharing performance results yet. Our current focus is on building a stronger content structure, improving consistency across channels and setting up measurable performance marketing around store visits, online orders and catering requests.
Content we made
Shot, edited and published in-house.
What the client says
“SOV helps us bring more structure, quality and consistency to our marketing while staying true to what Broodje Popov has always been.”
Broodje Popov, Owner
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