Hospitality — CLIENT SINCE 2025
Broodje Popov
A cult Amsterdam sandwich brand with a queue outside the door. Our job: make the feed feel exactly like that.
About the client
Broodje Popov is small, specific and beloved. Locals know it, tourists find it, and there is almost always a line. The brand's challenge isn't taste — it's translating that in-store energy to platforms where people actually scroll.
What we do for them
An always-on marketing engine.
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The collaboration
We built a daily-life content format that runs from the counter — short-form video, behind-the-counter moments, regulars and staff. Geo-targeted paid pulls walk-ins from a tight radius, and local creator partnerships keep the brand inside Amsterdam's food conversation.
Performance results
The numbers that matter.
TikTok reach that compounds, walk-in growth you can feel at the counter, and a cult brand that keeps getting cultier.
TikTok reach
Walk-in growth
Monthly impressions
TikTok followers
Cost per video view
Cult following
What the client says
“People walk in quoting our TikToks. That's the whole job.”
Broodje Popov, Founder
Want to build something like this for your brand?
Let's talk about what SOV Agency can do for you.