Hospitality — CLIENT SINCE 2026
Otemba
We support Otemba Amsterdam with social media management, content creation, influencer collaborations, paid advertising and conversion tracking, helping the brand grow its visibility across two Amsterdam locations.
About the client
Otemba is a Japanese ramen and gyoza concept in Amsterdam with locations on Kinkerstraat and Van Woustraat. The brand combines ramen, gyoza, bites, beers and cocktails with a bold Japanese-Western identity. Otemba describes itself as untamable, necessary and headstrong, translating rebellious energy into flavourful dishes and a vibrant restaurant experience.
What we do for them
An always-on marketing engine.
Social Media Management
We manage Otemba’s Instagram and TikTok presence with a consistent weekly rhythm of Reels, posts, stories and short-form video.
Content Creation
We produce monthly photo and video content around Otemba’s ramen, gyoza, drinks, team, locations and Japanese-Western brand experience.
UGC & Influencer Management
We coordinate collaborations with 1 to 3 influencers per month to generate authentic reach and creator-led visibility.
Paid Advertising
We manage Google Ads, Meta Ads and TikTok Ads to support awareness, traffic and measurable restaurant demand.
Conversion Tracking
We set up and manage tracking to make key marketing actions measurable across campaigns and platforms.
Reporting & Strategy
We provide monthly reporting, feed planning, SEO optimisation for social pages and on-location meetings to keep strategy, performance and content aligned.
The collaboration
SOV started working with Otemba April 2026. Because the collaboration is still recent, our first focus is on building structure, consistency and measurability across the brand’s marketing. We manage Otemba’s social media rhythm, produce monthly content, work with UGC creators and influencers, run Google Ads, Meta Ads and TikTok Ads and support conversion tracking across key actions.
Performance results
The numbers that matter.
Otemba is currently an active growth setup case. Since the collaboration started recently, we are not sharing public performance results yet. Our current focus is on improving content consistency, increasing local visibility, building paid media performance and making marketing activity measurable through conversion tracking.
Performance results
Paid media performance
Organic social reach
Influencer collaboration impact
Conversion tracking results
Monthly reporting insights
What the client says
“Quote to be added”
Otemba, Founder
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