Hospitality — CLIENT SINCE 2026
Otemba
A Japanese-inspired hospitality concept launching into Amsterdam. We built the brand's first impression — and its first 90 days of demand.
About the client
Otemba is a confident, craft-driven take on Japanese dining. The launch had to feel like an event, not an opening — recognisable, repeatable and immediately bookable from day one.
What we do for them
An always-on marketing engine.
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The collaboration
We led the launch with a brand-first content campaign, then transitioned into an always-on engine of food photography, short-form video and tightly-targeted paid for reservations. PR moments with selected creators carried the launch beyond the venue's own audience.
Performance results
The numbers that matter.
A sold-out opening week, fast follower growth and a paid engine that scaled the room to capacity.
Opening week
IG growth in 90 days
Paid ROAS
Launch reach
Direct reservations
Cost per reservation
What the client says
“They have a young team and that is what we needed for creative content”
Otemba, Founder
Want to build something like this for your brand?
Let's talk about what SOV Agency can do for you.