Hospitality — CLIENT SINCE 2025
Franggo
We support Franggo Amsterdam with social media management, content creation, community management and UGC marketing, helping the brand grow visibility for its three Amsterdam locations and increase awareness around online orders.
About the client
Franggo is a Portuguese flame-grilled chicken concept in Amsterdam, known for piri-piri chicken, homemade sauces and a warm family-inspired brand story rooted in Cape Verde and Portugal. With locations in De Pijp, West and Oost, Franggo brings affordable, halal and flavourful grilled chicken to local Amsterdam audiences.
What we do for them
An always-on marketing engine.
Social Media Management
We manage Franggo’s Instagram, Facebook and TikTok presence with a consistent weekly rhythm of Reels, posts and short-form video.
Content Creation
We create recurring photo and video content around Franggo’s flame-grilled chicken, sauces, sides, locations and brand experience.
UGC Marketing
We activate multiple UGC creators per month to create authentic content and increase visibility among local Amsterdam audiences.
Community Management
We support daily DM handling and community interaction to keep Franggo responsive and connected with its audience.
Trend & Strategy Research
We monitor platform trends and translate relevant formats into content that fits Franggo’s product, tone and local audience.
Website Strategy
We are developing a new website strategy to create a stronger digital foundation for the brand and improve the journey toward online ordering.
The collaboration
SOV started working with Franggo in 2025. When we joined, the brand had strong food, multiple locations and a clear product, but lacked consistency across social media, advertising and its digital presence. Our current focus is on building a stronger social structure, creating recurring photo and video content, activating UGC creators and improving the brand’s online visibility. Alongside the social work, we are also developing a new website strategy to better support Franggo’s brand and ordering journey.
Performance results
The numbers that matter.
Franggo is currently an active growth case. Because the collaboration is still developing, we are not sharing public performance results yet. Our work focuses on making the brand more visible to local audiences, creating consistent content around the food and locations, building community interaction and supporting awareness for both restaurant visits and online orders.
Amsterdam locations
Social and order growth results
What the client says
“Quote to be added”
Maxime, Owner
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