Hospitality — CLIENT SINCE 2025
Soulkitchen Amsterdam
We support Soulkitchen Amsterdam with social media, content production, paid advertising, UGC marketing, reservation tracking and brand storytelling. As the venue moves into a new Mediterranean direction, we help translate that transition into stronger content, clearer positioning and measurable reservation demand.
About the client
Soulkitchen Amsterdam is a restaurant, cocktail bar and nightlife venue located on Amstelstraat in the heart of Amsterdam. The concept is built around one complete evening: dinner, drinks and music under one roof. With its Mediterranean-inspired kitchen, cocktail offering and late-night energy, Soulkitchen starts as a restaurant and gradually transforms into a nightlife setting.
What we do for them
An always-on marketing engine.
Brand Storytelling
We help translate Soulkitchen’s Mediterranean direction into stronger visual storytelling, including cinematic brand content captured in Sicily.
Social Media Management
We manage the weekly rhythm across TikTok, Instagram and Facebook, including Reels, TikToks, posts and high-frequency stories.
Content Production
We produce recurring photo and video content around the food, cocktails, venue, atmosphere, events and dinner-to-dance experience.
Paid Advertising
We actively manage and optimise Meta Ads and TikTok Ads campaigns focused on dinner reservations and audience growth.
UGC Marketing
We select and activate UGC creators to create authentic content around the Soulkitchen experience and reach new audiences.
Reservation Tracking
We support performance measurement through Soulkitchen’s SevenRooms partnership, helping connect marketing activity to reservation-focused outcomes.
The collaboration
SOV joined Soulkitchen in 2025 to support the venue during a new phase of its brand and marketing. The concept had shifted into a more Mediterranean direction, creating the need for content and campaigns that could communicate the new feeling clearly. We manage social media, produce monthly content, activate UGC creators, run Meta and TikTok Ads and support reservation tracking through SevenRooms. Recently, we also travelled to Sicily to capture cinematic brand videos that help connect Soulkitchen’s new visual identity to its Mediterranean roots.
Performance results
The numbers that matter.
Soulkitchen is currently an active repositioning case. Because the refreshed concept and campaign performance are still developing, we are not sharing public performance results yet. Our current focus is on making the new Mediterranean positioning clear, building consistent social visibility, strengthening the brand through cinematic storytelling and driving dinner reservations through paid and organic channels.
Reservation growth
Meta Ads performance
TikTok Ads performance
Organic social reach
UGC creator impact
SevenRooms tracking results
What the client says
“SOV feels like a partner that truly thinks with us, moves fast and understands where we want to take Soulkitchen.”
Koen van den Berg, Owner
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