Nightlife, client since 2023
Escape Amsterdam
Escape has been on the Rembrandtplein since 1986 and is open seven nights a week. It became our first client in March 2023, and we still run all of its marketing: social, content, ads, creators, email and offline campaigns at Schiphol.
About the client
Escape Amsterdam is a nightclub on the Rembrandtplein, open since 1986 and seven nights a week. Weekly club nights, international crowds and DJs, VIP tables, Dine & Dance and large events, in the middle of a crowded nightlife market.
The collaboration
Our collaboration started on 23 March 2023. When SOV joined, Escape needed stronger content, clearer strategy and a more performance-driven marketing structure across digital channels. We built and managed the full marketing engine: social media, content production, Meta Ads, TikTok Ads, Google Ads, email campaigns, UGC creators, DM management, conversion tracking, UTM structures and offline visibility. The main challenge was clear: reach tourists while they are only in Amsterdam for a few days and turn that attention into measurable ticket sales and club visits.
What we handle for Escape Amsterdam
Full-Service Marketing Strategy
Social Media Management
Content Production
Paid Advertising
Tracking & Performance
Creator, DM & Offline Campaigns
Results
The numbers, counted.
Together with Escape, we built a nightlife channel that publishes every week and doesn't depend on one lucky video. The brand now generates more than 3 million monthly views across Instagram and TikTok, with over 100 million total video views. Viral formats such as “European rich kids ordering bottles” and “Things we find after closing” helped define Escape’s online tone of voice and created formats that other nightlife brands started copying. Alongside organic reach, paid campaigns and offline visibility at Schiphol and Rembrandtplein helped keep Escape front of mind for tourists arriving in the city.
Total video views
Monthly Instagram & TikTok views
Views on “European rich kids ordering bottles”
Female audience reached in organic campaigns
Full-service marketing partnership
Content we made
Shot, edited and published in-house.
What the client says
“Escape has worked with SOV Agency for nearly four years and we’re very satisfied with the collaboration. Over the past years, our social channels have grown significantly thanks to their support. They manage all our marketing.”
Pel van Zijderveld, Manager
Latest on Instagram
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