Hospitality, client since 2024
't Pareltje Amsterdam
We were there before the doors opened, with zero followers and zero content. We built the brand and the channels from scratch, and the fries went around the world: 250 million organic views, two Amsterdam locations and a pop-up in Dubai.
About the client
’t Pareltje serves freshly cut, double-baked fries with bold toppings from its locations in Amsterdam’s city center and the Jordaan. Built around a nostalgic Dutch identity with international appeal, the brand turns an everyday Amsterdam favorite into an experience tourists actively seek out, film and share.
The collaboration
Our partnership began on 5 February 2024, before ’t Pareltje had opened its doors. Starting with zero followers, zero content and no established audience, we developed the complete brand strategy, visual identity, website and social presence. Since then, we have remained responsible for the creative direction, content production, social media management, influencer marketing, campaigns and launches behind the brand’s growth.
What we handle for 't Pareltje Amsterdam
Brand Strategy & Positioning
Branding & Website
Social Media Management
Content, Viral Concepts & Influencer Marketing
Google Ads & Store Visit Tracking
Launches & International Expansion
Results
The numbers, counted.
’t Pareltje grew from an unknown fries shop into an internationally recognized food concept. Its social channels generated more than 250 million organic views and grew to over 141,000 Instagram followers. Viral content translated into visible queues, widespread UGC and tourists adding ’t Pareltje to their Amsterdam itinerary. The success supported the launch of a second Amsterdam location and brought the concept to Dubai for an international pop-up.
Viral views generated
Instagram followers
Views on the first XXL video
Organic views in two weeks
Amsterdam locations launched
International pop-up in Dubai
Content we made
Shot, edited and published in-house.
What the client says
“Part of ’t Pareltje since day one, they developed the ideas that made people around the world recognise us”
'T Pareltje, Owner
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