Hospitality — CLIENT SINCE 2023
A neighbourhood favourite worth travelling for. We give 'T Pareltje the brand presence its food and hospitality already deserve.

About the client
'T Pareltje is the kind of place locals quietly recommend. Warm service, an honest kitchen and a room that fills up by 7. The goal was to keep that intimate feeling while making the brand legible to a wider Amsterdam audience.
What we do for them
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The collaboration
We rebuilt the brand's visual language across social — consistent photography, a clear voice and a publishing rhythm guests can recognise. A small always-on paid layer keeps the room full mid-week, and the team gets a monthly report that shows exactly what moved the needle.
Performance results
A recognisable identity, steadier mid-week occupancy and a follower base that actually books.
Instagram reach
Weekday bookings
New followers
Paid ROAS
Profile visits
Cost per reservation

What the client says
“We started with SOV and they invented our brand and keep the marketing running”
'T Pareltje, Owner
Let's talk about what SOV Agency can do for you.