Education — CLIENT SINCE 2025
EuroCollege
We support EuroCollege with social media, content, student storytelling, paid advertising and conversion tracking, helping the school attract ambitious students and parents through a sharper brand message and measurable recruitment campaigns.
About the client
EuroCollege is a private college for ambitious students, offering accelerated HBO and MBO programmes in areas such as Business & Entrepreneurship, Hotel & Event Management, Real Estate, Finance and AI & Business. Founded in 1949, EuroCollege is built around discipline, structure, personal coaching and practical education. The school is designed for students who want to get more out of themselves and are willing to work for it.
What we do for them
An always-on marketing engine.
Brand Positioning & Messaging
We helped bring EuroCollege’s communication back to the core of the school: ambition, discipline, structure, personal responsibility and the belief that students can rise beyond themselves.
Social Media Management
We manage and structure EuroCollege’s social media presence with content that speaks to Gen Z students while also giving parents confidence in the school’s approach.
Content Production
We create content around students, teachers, parents, international trips, school culture, open days and real proof of what the EuroCollege environment does for its students.
Student & Parent Storytelling
We produce testimonial-driven content with students, parents and teachers to show the impact of EuroCollege from multiple perspectives and make the decision more relatable.
Paid Advertising
We run Meta Ads campaigns focused on student recruitment, open day registrations, intake requests and qualified interest across different stages of the decision journey.
Conversion Tracking
We support tracking across key recruitment actions such as brochure requests, open day sign-ups, intake requests and other conversion points, making campaign performance measurable.
The collaboration
Our collaboration started on 30 September 2025. When SOV joined, EuroCollege needed to bring its marketing closer to the real identity of the school. The brand had become too commercial in its communication, while the actual strength of EuroCollege lies in discipline, ambition, structure, personal growth and proof. We were brought in to create more structure across social media and advertising, sharpen the messaging and build campaigns that speak to both students and parents.
Performance results
The numbers that matter.
EuroCollege is an active recruitment and brand-building case. Because the campaign funnel, application data and student recruitment results are commercially sensitive, we are not sharing performance numbers publicly. Our work focuses on increasing open day sign-ups, intake requests and qualified student interest through a combination of brand positioning, social-first content, Meta Ads and conversion tracking.
Open day sign-ups
Intake requests
Qualified student leads
Meta Ads performance
Social content reach
Conversion tracking results
What the client says
“Quote to be added”
Edu van de Walle, Founder
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