Lifestyle — CLIENT SINCE 2025
Lake Seven Sports
We support Lake Seven Sports with social media management, content creation and conversion tracking, helping the brand grow visibility for padel, tennis, bowling and watersport at its unique location by the Zevenhuizerplas.
About the client
Lake Seven Sports is a sports destination located on a peninsula at the Zevenhuizerplas, near Rotterdam. The location brings together padel, tennis, bowling and watersport in a natural setting with privacy, space and views over the water. With 12 padel courts, indoor and outdoor sports facilities and a broad activity offering, Lake Seven Sports is built for individuals, groups, companies and local communities looking for an active experience.
What we do for them
An always-on marketing engine.
Social Media Management
We manage the social media structure for Lake Seven Sports, creating a clearer rhythm and more consistent visibility across the brand’s channels.
Content Creation
We create photo and video content around padel, tennis, bowling, watersport and the full sports experience at the location.
Short-Form Video Strategy
We develop relatable short-form formats designed around recognisable sports moments, activity tips and social-first hooks.
Audience Growth
We help Lake Seven Sports reach local sports audiences, groups, companies and people looking for active experiences near Rotterdam.
Conversion Tracking
We support measurement through Google Tag Manager, helping make key website actions and campaign activity easier to track.
Content Optimisation
We analyse content performance and use learnings from high-performing videos to improve future formats and social output.
The collaboration
SOV started working with Lake Seven Sports in 2025 to bring more structure, consistency and strategy into its social media presence. The location already had a strong sports offering, but needed clearer online visibility and content that could make its activities feel more accessible and relevant. Our role is to create social-first content, improve the posting structure and support measurable marketing through tracking set up via Google Tag Manager.
Performance results
The numbers that matter.
Our work focuses on turning Lake Seven’s sports offering into content that people recognise, save and share. By creating relatable short-form formats around activities such as bowling and watersport, we help the brand reach a wider local and regional audience. The two best-performing videos so far generated 184K and 166K views, showing strong early traction for accessible, activity-led content.
Views on top-performing bowling video
Views on top-performing watersport video
Padel courts
Core activities: padel, tennis, bowling and watersport
Tracking and growth results
Combined views from two best-performing videos
What the client says
“Quote to be added”
Jesse, Lake Seven Sports
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