Hospitality — client since 2023
'T Lammetje
't Lammetje fills up night after night just off the Leidseplein. We started its channels at zero in April 2023 and built them into a reason people walk in, now past 50 million organic views across TikTok and Instagram.
What we handle for 'T Lammetje
Social Media Management
Content Production
Format Development
Brand Identity on Social
Performance results
The numbers that matter.
We started at zero in April 2023 and have published 500+ videos across TikTok and Instagram since. Together they have passed 50 million organic views, with eight over a million. The number that matters more is the median: half of everything we published cleared 38,000 views. The top ten videos account for a quarter of the total, which means three quarters came from the ordinary weeks. That is the difference between one lucky video and a channel that keeps working.
Organic views since 2023
Videos published
Videos over one million views
Median views per video
TikTok followers, built from zero
Marketing partnership
About the client
't Lammetje opened in 2018 on the Lange Leidsedwarsstraat, a few steps from the Leidseplein, and is run by the Poppes family. The family has been in Amsterdam nightlife since 1986, when Escape opened its doors on the Rembrandtplein. 't Lammetje is the late one: a sheep for a mascot, student nights, and a room that fills after half past ten and empties at five.
The collaboration
Our collaboration started on 4 April 2023. We took over both channels completely and have published every week since. All of it is shot in the club and on the street in front of it, during the hours the club is open. The first stretch ran on street interviews at the door, which is what built the audience. In 2025 we moved the account to trend-led formats, because the format that builds an audience is rarely the one that keeps it.
What the client says
“Quote to be added”
Leon Poppes, Owner
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